HELPING IS A
NATURAL INSTINCT
A CALL TO HUMANITY MADE BY ANIMALS
Cats raising ducklings, cows feeding piglets, dogs rescuing birds. They’re all fascinating stories we’ve shared on social media and have made for headlines on newspapers. But, why is it so amazing to see a species helping another species if we humans, the most intelligent of all, can do the same with very little?
For Banc d’Aliments’ 10th edition of El Gran Recapte, we called on all humans to awaken their most natural instinct and participate in the biggest food collection in Catalunya. By showcasing the tender videos of helping animals we all adore, we wanted to remind everyone a small gesture can make a huge impact.
RADIO
CLIENT TEAM
Belén Giménez, Sabine Hindersin
CLIENT CONTACT
Juanma Falcón - Acme
CREATIVE DIRECTION
Jaume Leis, Hugo Olivera
ART DIRECTION
Jaume Leis, Javier Fernández
COPYWRITING
Enya Murphy
PLANNING
Aïda Vendrell
PRODUCTION
Blua
MEDIA
Adsmurai
MUSIC
Dani Ferrer